Bitgreen

Bitgreen combines blockchain technology and green innovation to drive capital toward critical sustainability initiatives. I led the creative direction, brand identity, and UI/UX design for the company’s rebrand, shaping a new visual identity and digital experience.

CREATIVE DIRECTION
BRAND CREATION
UI/UX
ANIMATION

BRAND

The Bitgreen brand was designed to create a balance between technology and nature, reflecting the company’s role in financing global sustainability efforts through blockchain. The visual identity pairs a natural, soft color palette with strong, fintech-inspired typography and the bold Bitgreen "B" emblem. Photography plays a central role in the brand, using striking natural imagery to highlight the mission and connect to real-world environmental impact.

PHOTOGRAPHY

The brand’s visual language is supported by soft, atmospheric nature photography, chosen to convey themes of growth, resilience, and natural beauty.

WEBSITE

The website was redesigned to reflect the new brand identity and messaging, with a focus on clear, simple communication and an engaging user experience. The design was kept intentionally minimal, using subtle animations and smooth transitions to give the site a polished, dynamic feel without distracting from the content.

The site was extensively tested to ensure performance and usability across all screen sizes, from mobile to desktop.

BRAND APPLICATION

Examples of Bitgreen’s visual identity applied across digital and physical touchpoints — combining bold branding, natural photography, and clear messaging to communicate Bitgreen’s mission.