Deribit

Deribit is a leading cryptocurrency exchange focused on options and derivatives. I led creative direction, brand identity, and product design to modernize the platform and create a more intuitive and user-friendly experience for traders.

CREATIVE DIRECTION
BRAND CREATION
UI/UX

BRAND

The first step in the process was a comprehensive review of the brand identity. While the Deribit logo was already well-recognized in the industry, I refined and modernized it to improve legibility and usability across digital and print. A new brand guide was developed to ensure consistency internally and externally, using a geometric design language and a blue/green/teal color palette that reflects trust and innovation. The updated identity is paired with bold typography and structured layouts, giving Deribit a strong but approachable look.

ILLUSTRATIONS

To create a distinct and memorable visual identity, I developed a series of geometric 3D illustrations that give the brand a modern, technical feel while helping Deribit stand out in a crowded market. These illustrations form a flexible library that can be used across the website, marketing, and product.

WEBSITE

The website was completely redesigned to create consistency across Deribit’s products and marketing, while also simplifying the user experience. The focus was on clarity, accessibility, and brand alignment, using the new identity system throughout.

TRADING PLATFORM

A core part of the work involved redesigning the Deribit trading platform, based on extensive user research and testing. The new design focuses on improving usability, streamlining workflows, and supporting advanced traders. Alongside the product redesign, I led the creation of an extensive design system, ensuring visual and functional consistency across web and mobile trading experiences.