ZPRIZE
ZPrize is an industry-wide competition accelerating innovation in zero-knowledge (zk) cryptography — essential for enabling privacy and scalability in Web3. I led the creative direction, brand identity, and digital design for the initiative.
CREATIVE DIRECTION
BRAND CREATION
UI/UX
BRAND
A bold, black-and-white identity was created to reflect ZPrize’s role as a leader in zk innovation. The brand combines strong typography and minimal layouts with a set of experimental logo variations, giving ZPrize a distinctive and flexible visual system.
While the core brand is serious and technical, playful elements and bright yellow highlights bring energy and contrast, helping to communicate both the complexity and excitement of ZPrize’s mission.
MERCHANDISE
To extend the brand beyond digital, a series of branded merchandise was created, including apparel and event materials — designed to carry ZPrize’s distinctive aesthetic into physical spaces.
Garnment production by Holographik Workshop.
WEBSITE
The website was designed to clearly communicate ZPrize’s mission and competition details, using bold typography, structured layouts, and minimal color to ensure clarity and impact.
